Professional Background
2022 - Present
Conversation Designer & Partner Manager
Conversation Design Institute
London, UK
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Conversation design and UX writing
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Conducting client workshops and training via Miro and Figma.
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Persona development for digital assistants
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CAI strategy consultancy
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Client customer data analysis
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Establishing and maintaining partnerships
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Expert reviews on client chatbots
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Use case mapping, (re)writing, and strategising
2019 - 2022
Global Creative Copywriter
Entain
London, UK
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Creative copy for campaigns and on-site assets
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UX writing and creating research reports
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Writing promotional copy for bwin, Ladbrokes,
Coral, Gala Bingo, Foxy and other labels -
Leading SEO writing for bwin.com
2018 - 2019
Creative Writer & Conversation Designer
Google via Adecco
London, UK
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Building and developing the Google Assistant's Danish personality
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Conversation Design
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UX writing for the Nordic market
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Writing reports on performance
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Conducting UX training sessions.
2016 - 2017
Content Writer
Fleetway
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Creative content for the website and social media
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UX writing for in-house travel app
London, UK
2014 - 2015
Content Manager & Online Researcher
Groupon
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Writing copy and transcreating deals for websites
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Researching and converting leads
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Performing competitor analysis
London, UK
Education
2012 - 2013
Master of Arts in Modern British History
Queen Mary, University of London
London, UK
Fields of academic interest include:
Public memory and remembrance, language and meaning in history, the US-UK special relationship, transnational history, British and European history 1914-1979, WW1/WW2 and sites of memory.
2009 - 2010
Master of Arts in Comparative Literature
Goldsmiths, University of London
London, UK
Fields in academic interest include:
British, German, American, and Scandinavian literature, avant-garde movements of the 20th century, translation theory and memory and identity through literature.
2005 - 2008
Bachelor of Arts in English & Creative Writing
University of Southern Denmark
My academic studies included:
British and US history, British, African, US literature, linguistics, rhetoric, and creative writing
Kolding, Denmark
Skills & Expertise
Conversation Design
UX Writing
Chatbot Development
User-Centric Copywriting
Localisation
Data Communication
Agile UX
SEO
Language Proficiency
Danish (Native)
English (Native)
Norwegian (Intermediate)
German (Intermediate)