Professional Background
2025 - Present
Content Designer - Chatbot
Awin
London, UK
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Owning end-to-end conversation design and QA for Ava, Awin's LLM-based chatbot, ensuring responses are accurate, safe, and on-brand.
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Conducting AI quality reviews to identify knowledge gaps and performance patterns.
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Collaborating with engineering and customer success to improve the user experience.
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Contributing to company-wide writing guidelines applicable across surfaces.
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Developing AI strategy recommendations and influencing roadmap decisions around automation and agent evolution.
2022 - 2024
Conversation Designer & Partner Manager
Conversation Design Institute
London, UK
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Conversation design and UX writing
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Conducting client workshops and training via Miro and Figma.
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Persona development for digital assistants
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Conversational AI strategy consultancy
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Client customer data analysis
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Establishing and maintaining partnerships
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Expert reviews on client chatbots
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Use case mapping, (re)writing, and strategising
2019 - 2022
Global Creative Copywriter
Entain
London, UK
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Creative copy for campaigns and on-site assets
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UX writing and creating research reports
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Writing promotional copy for bwin, Ladbrokes,
Coral, Gala Bingo, Foxy and other labels -
Leading SEO writing for bwin.com
2018 - 2019
Creative Writer & Conversation Designer
Google via Adecco
London, UK
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Building and developing the Google Assistant's Danish personality
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Conversation Design
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UX writing for the Nordic market
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Writing reports on performance
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Conducting UX training sessions.
2016 - 2017
Content Writer
Fleetway
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Creative content for the website and social media
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UX writing for in-house travel app
London, UK
2014 - 2015
Content Manager & Online Researcher
Groupon
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Writing copy and transcreating deals for websites
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Researching and converting leads
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Performing competitor analysis
London, UK
Education
2012 - 2013
Master of Arts in Modern British History
Queen Mary, University of London
London, UK
Fields of academic interest include:
Public memory and remembrance, language and meaning in history, the US-UK special relationship, transnational history, British and European history 1914-1979, WW1/WW2 and sites of memory.
2009 - 2010
Master of Arts in Comparative Literature
Goldsmiths, University of London
London, UK
Fields in academic interest include:
British, German, American, and Scandinavian literature, avant-garde movements of the 20th century, translation theory and memory and identity through literature.
2005 - 2008
Bachelor of Arts in English & Creative Writing
University of Southern Denmark
My academic studies included:
British and US history, British, African, US literature, linguistics, rhetoric, and creative writing
Kolding, Denmark
Core skills
Conversation Design
AI strategy
Content design
Prompt design
UX writing
Data analysis
Agile UX
Chatbot QA & governance
LLM guardrails
User research
Language Proficiency
Danish (Native)
English (Native)
Norwegian (Intermediate)
German (Intermediate)